Scandinavian

Scandinavian design originated in the early 20th century when designers from Denmark, Sweden, and Norway formed the “Scandinavian Design Group” with a vision of creating a simple, functional, and accessible design aesthetic. Emphasising the idea that form should follow function, the movement gave rise to Scandinavian design, characterised by functionality, minimalism, and a preference for a neutral palette with occasional accents of colour. Despite its minimalistic approach, Scandinavian design maintains warmth and a connection to nature, often incorporating light wooden tones and plants in homes.